The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets

The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / Brant Cooper and Patrick Vlaskovits.

You are not a Visionary. yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will b...

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Bibliographic Details
Main Authors: Cooper, Brant (Author), Vlaskovits, Patrick (Author)
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, [2016]
Edition:Second edition.
Subjects:
Entrepreneurship.
Success in business.
entrepreneurs.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Entrepreneurship
Success in business
Lean Management
Unternehmenserfolg
Online Access:Click for online access
Table of Contents:
  • Title page
  • Copyright
  • Dedication
  • SPECIAL THANKS
  • FOREWORD
  • INTRODUCTION
  • WHAT IS THE LEAN ENTREPRENEUR?
  • WHY READ (BE) THE LEAN ENTREPRENEUR?
  • WHO IS THE LEAN ENTREPRENEUR?
  • HOW TO USE THE LEAN ENTREPRENEUR
  • NOTE
  • 1 STARTUP REVOLUTION
  • BYTES EATING THE WORLD
  • CONNECTIVITY
  • THE VALUE-CREATION ECONOMY
  • CUE THE LEAN STARTUP
  • MEET THE LEAN ENTREPRENEUR
  • LEAN STARTUP AND DISRUPTION
  • NOTES
  • 2 LEAN INTO CHANGE
  • VISION
  • ENTERPRISE NOTE
  • VALUES
  • CULTURE
  • DATA
  • EXPERIMENTATION
  • CUSTOMER FOCUS
  • ORGANIZATIONAL STRUCTURES
  • THE TEAM
  • BIG, OLD, AND ... LEAN?
  • OVER THE HORIZON: A FRAMEWORK
  • WORK TO DO
  • NOTES
  • 3 ALL THE FISH IN THE SEA
  • BUSINESS MODELS
  • KNOW YOUR AUDIENCE: WHY SEGMENTATION MATTERS
  • MARKET SEGMENT
  • PERSONAS: CREATE A REAL CUSTOMER
  • CHOOSING A MARKET SEGMENT
  • WORK TO DO
  • NOTES
  • 4 WADING IN THE VALUE STREAM
  • ARTICULATING THE VALUE STREAM
  • ABOUT VALUE STREAMS
  • VALUE STREAM DISCOVERY
  • WORK TO DO
  • NOTES
  • 5 CORE LEAN ENTREPRENEUR
  • THE 3 ES: EMPATHY, EXPERIMENTS, EVIDENCE
  • EMPATHY
  • EXPERIMENTS
  • EVIDENCE
  • WORK TO DO
  • NOTES
  • 6 THE LEAN JOURNEY
  • FROM HERE TO ETERNITY: GROWTH PHASES
  • PHASE 1: IDEA PHASE: THIS IS GONNA BE BIG!
  • PHASE 2: MVP FOR A FEW: I'VE PROVEN THAT A FEW PEOPLE CARE!
  • PHASE 3: A FUNNEL OF MANY: I'VE PROVEN THAT A LOT OF SIMILAR PEOPLE CARE, AND SOME ARE GAGA!
  • PHASE 4: MULTIPLE FUNNELS: HOLY WOW, WE'RE GROWING LIKE CRAZY WITH A BUNCH OF DIFFERENT GROUPS OF PEOPLE!
  • PHASE 5: SCALING A PROFITABLE BUSINESS MODEL: SHAMPOO, RINSE, REPEAT
  • FINALLY, ENTERPRISE: LARGE AND SUCCESSFUL
  • SLOW AND BUREAUCRATIC
  • NOTES
  • 7 THE FINAL WORD
  • WORK TO DO
  • APPENDIX: CASE STUDIES
  • ACKNOWLEDGMENTS
  • ACKNOWLEDGMENTS (1ST EDITION)
  • ABOUT THE AUTHORS
  • INDEX
  • EULA.

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