Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...

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Bibliographic Details
Other Authors: Mariani, Marcello M. (Editor), Czakon, Wojciech (Editor), Buhalis, Dimitrios (Editor), Vitouladiti, Ourania (Editor)
Format: eBook
Language:English
Published: Basingstoke, Hampshire : Palgrave Macmillan, 2016.
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Online Access:Click for online access
Description
Summary:Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
Physical Description:1 online resource (ix, 291 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781137401854
1137401850
Source of Description, Etc. Note:Online resource; title from PDF title page (EBSCO, viewed May 18, 2016).