Tourism management, marketing, and development : performance, strategies, and sustainability

Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...

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Bibliographic Details
Other Authors: Mariani, Marcello M. (Editor), Czakon, Wojciech (Editor), Buhalis, Dimitrios (Editor), Vitouladiti, Ourania (Editor)
Format: eBook
Language:English
Published: Basingstoke, Hampshire : Palgrave Macmillan, 2016.
Subjects:
Tourism > Management.
Tourism > Marketing.
Sustainable development reporting.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Sustainable development reporting
Tourism > Management
Tourism > Marketing
Online Access:Click for online access
Table of Contents:
  • Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Illustrations; Introduction; 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; 2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries; 3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; 4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand.
  • 5 Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; 7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; 8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival; 9 Toward a Sustainable Tourism; 10 Sustainable Tourism Development through Knowledge Transfer.
  • 11 Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism12 The Adoption of Environmental Management Systems by Shelters; Conclusion; List of Contributors; Index.

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