The Today show : transforming morning television / Cathleen M. Londino.

This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today's success-from the producers to the on air talent-and ultimately earned it a significant place in broadcast history. The book chronicl...

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Bibliographic Details
Main Author: Londino, Cathleen M., 1949- (Author)
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield, 2016.
Subjects:
Online Access:Click for online access
Description
Summary:This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today's success-from the producers to the on air talent-and ultimately earned it a significant place in broadcast history. The book chronicles The Today Show's original concept and the ways in which the producers transformed the show for more than two decades.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781442269934
1442269936
Source of Description, Etc. Note:Print version record and CIP data provided by publisher.