The Today show : transforming morning television / Cathleen M. Londino.

This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today's success-from the producers to the on air talent-and ultimately earned it a significant place in broadcast history. The book chronicl...

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Bibliographic Details
Main Author: Londino, Cathleen M., 1949- (Author)
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield, 2016.
Subjects:
Online Access:Click for online access

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245 1 4 |a The Today show :  |b transforming morning television /  |c Cathleen M. Londino. 
264 1 |a Lanham :  |b Rowman & Littlefield,  |c 2016. 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- Creating Today: Pat Weaver's concept -- Programming Today: mornings at seven -- Producing Today: behind the camera -- The faces of Today: on-air talent from Dave Garroway to Jane Pauley -- Selling today: advertising and station relations -- Watching Today: a look at the audience -- Conclusion: Today in history. 
588 0 |a Print version record and CIP data provided by publisher. 
520 |a This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today's success-from the producers to the on air talent-and ultimately earned it a significant place in broadcast history. The book chronicles The Today Show's original concept and the ways in which the producers transformed the show for more than two decades. 
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776 0 8 |i Print version:  |a Londino, Cathleen M., 1949-  |t Today show.  |d Lanham : Rowman & Littlefield, 2016  |z 9781442269927  |w (DLC) 2016018658 
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