Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi

Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / Mario Glowik.

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...

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Bibliographic Details
Main Author: Glowik, Mario
Format: eBook
Language:English
Published: Berlin ; Boston : De Gruyter Oldenbourg, [2016]
Edition:2nd, revised and updated edition.
Series:De Gruyter textbook.
Subjects:
Globalization.
globalism.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Globalization
Online Access:Click for online access
Table of Contents:
  • Introduction ; 1. How to Combine Theory and Business Practice?; 1.1 About Theory ; 1.2 Qualitative, Quantitative, and Mixed Research Methods ; 1.3 Cases Studies: Why, How, and What? ; 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? ; 1.4.1 Company background.
  • 1.4.2 The market at the beginning of the 21st century 1.4.3 What comes next? ; Bibliography ; 2. Internationalization Theories; 2.1 The International Product Life-Cycle Theory ; 2.1.1 Market entry according to the product life-cycle phase ; 2.1.2 Review of Vernon's model ; 2.2 Location Concepts.
  • 2.2.1 Historical foundations 2.2.2 Location factors ; 2.2.2.1 The macro environment ; 2.2.2.2 The industry environment ; 2.2.2.3 The case study of Sharp (Japan): Leader in liquid crystal display technology
  • and then? ; 2.2.2.3.1 Company origins.
  • 2.2.2.3.2 Technological pioneer in LCD technology 2.2.2.3.3 The development of Sharp's operations in Europe ; 2.2.3 The Diamond Model ; 2.2.4 Review of the location concepts ; 2.2.5 Case study: Market entry of Asian high-technology firms in Europe.
  • 2.2.5.1 Location-specific macro analysis 2.2.5.2 Business activities of high-tech firms from the Far East: A country perspective ; 2.3 The Internalization Theory ; 2.3.1 The issue of transaction costs ; 2.3.2 Emergence of multinational enterprises.

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