The American retail value proposition : crafting unique experiences at compelling prices

The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

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Bibliographic Details
Main Author: Murray, Kyle B. (Kyle Bayne), 1973- (Author)
Format: eBook
Language:English
Published: Toronto : University of Toronto Press, [2016]
Subjects:
Marketing > United States.
Retail trade > United States.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industries > Retailing.
Marketing
Retail trade
United States
Online Access:Click for online access
Table of Contents:
  • Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing.
  • 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.

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