Broadcast pharmaceutical advertising in the United States : prime time pill pushers / Janelle Applequist.

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Bibliographic Details
Main Author: Applequist, Janelle (Author)
Format: eBook
Language:English
Published: Lanham : Lexington Books, [2016]
Subjects:
Online Access:Click for online access

MARC

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100 1 |a Applequist, Janelle,  |e author. 
245 1 0 |a Broadcast pharmaceutical advertising in the United States :  |b prime time pill pushers /  |c Janelle Applequist. 
264 1 |a Lanham :  |b Lexington Books,  |c [2016] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward. 
588 0 |a Print version record. 
650 0 |a Advertising  |x Drugs  |z United States. 
650 0 |a Direct-to-consumer prescription drug advertising  |z United States. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Advertising  |x Drugs  |2 fast 
650 7 |a Direct-to-consumer prescription drug advertising  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
758 |i has work:  |a Broadcast pharmaceutical advertising in the United States (Text)  |1 https://id.oclc.org/worldcat/entity/E39PD3YhMwDDFTqxQmj9XdGDVP  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Applequist, Janelle.  |t Broadcast pharmaceutical advertising in the United States.  |d Lanham : Lexington Books, [2016]  |z 9781498539517  |w (DLC) 2016037293 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4777293  |y Click for online access 
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