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00000cam a2200000 i 4500 |
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ocn957057120 |
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OCoLC |
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20241006213017.0 |
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m o d |
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160818s2016 mdu ob 001 0 eng |
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|a 2016038340
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|a DLC
|b eng
|e rda
|e pn
|c DLC
|d N$T
|d YDX
|d IDEBK
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|d OCLCA
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|d OCLCQ
|d OCLCO
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|d OCLCQ
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|a 9781498539524
|q (Electronic)
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|a 1498539521
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|z 9781498539517
|q (cloth ;
|q alk. paper)
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|a (OCoLC)957057120
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037 |
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|a 57A78BF2-ACC0-493A-97BF-353DDA44D061
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a pcc
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|a HF6161.D7
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|a BUS
|x 002000
|2 bisacsh
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|a HCDD
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100 |
1 |
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|a Applequist, Janelle,
|e author.
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1 |
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|a Broadcast pharmaceutical advertising in the United States :
|b prime time pill pushers /
|c Janelle Applequist.
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264 |
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1 |
|a Lanham :
|b Lexington Books,
|c [2016]
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300 |
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|a 1 online resource
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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504 |
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|a Includes bibliographical references and index.
|
505 |
0 |
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|a The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.
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588 |
0 |
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|a Print version record.
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650 |
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0 |
|a Advertising
|x Drugs
|z United States.
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650 |
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0 |
|a Direct-to-consumer prescription drug advertising
|z United States.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
650 |
|
7 |
|a Advertising
|x Drugs
|2 fast
|
650 |
|
7 |
|a Direct-to-consumer prescription drug advertising
|2 fast
|
651 |
|
7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
|
758 |
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|i has work:
|a Broadcast pharmaceutical advertising in the United States (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3YhMwDDFTqxQmj9XdGDVP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Applequist, Janelle.
|t Broadcast pharmaceutical advertising in the United States.
|d Lanham : Lexington Books, [2016]
|z 9781498539517
|w (DLC) 2016037293
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4777293
|y Click for online access
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903 |
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|a EBC-AC
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994 |
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|a 92
|b HCD
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