UnMarketing : everything has changed and nothing is different / Scott Stratten.

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...

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Bibliographic Details
Main Author: Stratten, Scott (Author)
Format: eBook
Language:English
Published: Hoboken : Wiley, 2016.
Edition:Second edition.
Subjects:
Online Access:Click for online access