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|a (OCoLC)961449196
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|a 9781119089414
|b Wiley
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|a TP370.8.T73 2016
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|a TEC
|x 012000
|2 bisacsh
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|a HCDD
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|a Traitler, Helmut.
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|a Food Industry R & D :
|b a New Approach.
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|a Somerset :
|b Wiley,
|c 2016.
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|a 1 online resource (312 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
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|a Print version record.
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|a Title Page ; Copyright Page; Contents; About the€Authors; Foreword; Preface; Acknowledgment; Part 1 What we have today and how we got here ; Chapter 1 A typical food R & D organization: Personal observations ; 1.1 Introduction; 1.1.1 Business people always know better; 1.2 A Look Back in€Wonderment; 1.2.1 Innovation is everyone's business; 1.2.2 Let's go€and€have a€drink; 1.2.3 Never give up€and€continue to€hope; 1.3 A Look Back to the Beginnings of a Typical Food Industry R & D ; 1.3.1 It all starts with€a€great idea; 1.3.2 People were frightened; 1.3.3 Are we€depleting our resources?
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|a 1.3.4 Focus, focus, focus1.3.5 A historic perspective; 1.3.6 Let's cut costs; 1.3.7 Food industry has simple and€tangible goals; 1.4 From Single and€Large to€Multiple and€Complex; 1.4.1 Nutrition has growing pains; 1.4.2 The new risk management approach: Many projects; 1.4.3 Too many projects? No problem, reorganize; 1.5 Why Does the Food Industry Need R & D After All? ; 1.5.1 Million dollar answers to€the€million dollar question; 1.5.2 Here we€go: Justifications; 1.5.3 Because we€can is a€great reason!; 1.5.4 New product development is everything, or is it not?; 1.5.5 Consumer is king.
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|a 1.5.6 It's all about long-term thinking, stupid 1.6 Summary and€Major Learning; REFERENCES; Chapter 2 A typical food R & D organization: The world consists of projects ; 2.1 All R & D Work Is Project Based ; 2.1.1 Project has many meanings; 2.1.2 Third-generation R & D ; 2.1.3 Strategic business units became popular; 2.1.4 Organization is everything; 2.1.5 Freeze the€project design; 2.1.6 How free can you€be?; 2.1.7 Small is beautiful; 2.1.8 pipelines; 2.1.9 Try it out first; 2.2 Project Management; 2.2.1 Manage or lead? Manage and€lead; 2.2.2 Select the€right project and€deliver.
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|a 2.2.3 Teamwork is not everything, it's the€only thing!2.3 All Projects Are Sponsored; 2.3.1 SBUs: The€new, old kid on€the€block, happy anniversary!; 2.3.2 Accountability and€responsibility: A€"repartition" of€roles; 2.3.3 SBU demands, R & D delivers ; 2.3.4 A brief comes from€above; 2.4 The Predictable Organization; 2.4.1 First ritual: Research the€consumer; 2.4.2 From "business scenario" to€"business plan"; 2.4.3 More rituals; 2.4.4 Projects never seem to€die; 2.4.5 It's all about results; 2.5 Valuation of€Projects; 2.5.1 Your project could have delivered more!; 2.5.2 That's what others invest.
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|a 2.5.3 Sell your project better: Start by explaining it so€that everyone can understand it2.5.4 Communication is king!; 2.5.5 Speed is everything; 2.6 Summary and€Major Learning; References; Chapter 3 A critical view of today's R & D organization in the food industry: Structures and people ; 3.1 A Typical Setup of a Food R & D Organization ; 3.1.1 New idea? Let's wait; 3.1.2 Food is a€conservative beast; 3.1.3 Small is beautiful, or is it not?; 3.1.4 Ingredient is king; 3.1.5 Quality and€safety are not everything, they're the€only thing!; 3.1.6 Technologies are always product related.
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|a 3.1.7 What's my project worth?
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|a Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpretations of data and subsequent conclusions, the question of who was first to discover a particular finding and whether or not the said finding is of any value to the scientific community. R & D in corporate environments is mostly defined and driven by costs and clearly identified, consumer-focused targets. There is, however, common ground between these two approaches as both strive to maximize knowledge, though for different reasons and in differnt ways. The equipment and scientific rigor may be similar or identical, however their usage, approach and interpretation are different. This book discusses the history and background of today's food industry R & D as seen by consumers, academia and the industry itself, with several chapters dedicated to new and disruptive approaches. A must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this new industry, forcefully driven by R & D.
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|a Includes bibliographical references at the end of each chapters and index.
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|a Technology.
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|a TECHNOLOGY & ENGINEERING
|x Food Science.
|2 bisacsh
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|a Technology
|2 fast
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|a Coleman, Birgit.
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|a Burbidge, Adam.
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776 |
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|i Print version:
|a Traitler, Helmut.
|t Food Industry R & D : A New Approach.
|d Somerset : Wiley, ©2016
|z 9781119089391
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856 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4729312
|y Click for online access
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|a 92
|b HCD
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