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|a DD1F14EA-C868-42E6-96E0-1EDAAF7F32CA
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|a PN1995.9.M29
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|a HCDD
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|a McElwee, John Plonk,
|e author.
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|a Showmen, sell it hot! :
|b movies as merchandise in golden era Hollywood /
|c John McElwee.
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|a First edition.
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|a Pittsburgh, Pennsylvania :
|b GoodKnight Books,
|c [2013]
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|c ©2013
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|a 1 online resource (305 pages) :
|b illustrations (some color)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references and index.
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|a Print version record.
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|a Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-Called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When RKO Flew Down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-Office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard.
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|a 15. Wilder's Ace Goes in the Hole16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow Off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-Office Music; 22. Warner Bros. and the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde; Epilogue: Lights Out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot!
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|a A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio.
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|a Motion pictures
|z United States
|x Marketing.
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|a Advertising
|x Motion pictures.
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| 650 |
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|a Motion pictures
|z United States
|x History.
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| 650 |
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|a Motion picture industry
|z United States
|x History.
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| 651 |
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|a Hollywood (Los Angeles, Calif.)
|x History.
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|a Advertising
|2 fast
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|a Motion picture industry
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|a Motion pictures
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|a Motion pictures
|x Marketing
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|a California
|z Los Angeles
|z Hollywood
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJpYCXdfWCCGDF38RTMgKd
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| 651 |
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|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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|a History
|2 fast
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| 655 |
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|a Motion pictures
|2 fast
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| 758 |
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|i has work:
|a Showmen, sell it hot! (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3VXrcmrFYQy7w4pBMMhVC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a McElwee, John Plonk.
|t Showmen, sell it hot! : movies as merchandise in golden era Hollywood.
|d Pittsburgh, Pennsylvania : GoodKnight Books, [2013]
|z 9780971168596
|w (DLC) 17651561
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=2098253
|y Click for online access
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|a EBC-AC
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