Showmen, sell it hot! : movies as merchandise in golden era Hollywood

Showmen, sell it hot! : movies as merchandise in golden era Hollywood / John McElwee.

A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, tele...

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Bibliographic Details
Main Author: McElwee, John Plonk (Author)
Format: eBook
Language:English
Published: Pittsburgh, Pennsylvania : GoodKnight Books, [2013]
Edition:First edition.
Subjects:
Motion pictures > United States > Marketing.
Advertising > Motion pictures.
Motion pictures > United States > History.
Motion picture industry > United States > History.
Advertising
Motion picture industry
Motion pictures
Motion pictures > Marketing
Hollywood (Los Angeles, Calif.) > History.
California > Los Angeles > Hollywood
United States
History
Online Access:Click for online access
Table of Contents:
  • Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-Called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When RKO Flew Down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-Office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard.
  • 15. Wilder's Ace Goes in the Hole16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow Off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-Office Music; 22. Warner Bros. and the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde; Epilogue: Lights Out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot!

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