Social Media in the Marketing Context : a State of the Art Analysis and Future Directions.

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Bibliographic Details
Main Author:	Plume, Cherniece J.
Other Authors:	Dwivedi, Yogesh K., Slade, Emma L.
Format:	eBook
Language:	English
Published:	San Diego : Elsevier Science, 2016.
Subjects:	Social media. Marketing. social media. marketing. Marketing Social media
Online Access:	Click for online access

Description
Physical Description:	1 online resource (184 pages)
ISBN:	9780081017579 008101757X
Source of Description, Etc. Note:	Print version record.

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