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20241006213017.0 |
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|a 9781443819275
|b Cambridge Scholars Publishing
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|a d------
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|a HF1416.6.D44
|b C43 2016
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|a HCDD
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1 |
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|a Charles, Goodluck,
|e author.
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| 245 |
1 |
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|a International marketing :
|b theory and practice from developing countries /
|c Goodluck Charles and Wineaster Anderson.
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| 264 |
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|a Newcastle upon Tyne :
|b Cambridge Scholars Publishing,
|c 2016.
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| 300 |
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|a 1 online resource (xxii, 235 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references.
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|a Print version record.
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|a This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th.
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|a Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary
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| 650 |
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|a Export marketing
|z Developing countries.
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| 650 |
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7 |
|a Economics, finance, business & management.
|2 bicssc
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| 650 |
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7 |
|a Society & social sciences.
|2 bicssc
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
|
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
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|a Export marketing
|2 fast
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| 651 |
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|a Developing countries
|2 fast
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| 650 |
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|a Exportmarketing
|2 gnd
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| 700 |
1 |
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|a Anderson, Wineaster,
|e author.
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| 758 |
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|i has work:
|a International marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGCrCfgtXqxx8qhmGRdtPP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
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|i Print version:
|a Charles, Goodluck.
|t International marketing.
|d Newcastle upon Tyne : Cambridge Scholars Publishing, 2016
|z 1443899542
|w (OCoLC)960895216
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4820087
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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