International marketing : theory and practice from developing countries

International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...

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Bibliographic Details
Main Authors: Charles, Goodluck (Author), Anderson, Wineaster (Author)
Format: eBook
Language:English
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Subjects:
Export marketing > Developing countries.
Economics, finance, business & management.
Society & social sciences.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Export marketing
Exportmarketing
Developing countries
Online Access:Click for online access
Table of Contents:
  • Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary

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