Ethical dimensions of medical and pharmaceutical marketing.

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Bibliographic Details
Main Author: Eagle, Lynne
Other Authors: Dahl, Stephen, Alejandro, Thomas Brashear
Format: eBook
Language:English
Published: Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016.
Series:Marketing Intelligence & Planning.
Subjects:
Online Access:Click for online access

MARC

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245 1 0 |a Ethical dimensions of medical and pharmaceutical marketing. 
260 |a Bradford, West Yorkshire :  |b Emerald Group Publishing Limited,  |c 2016. 
300 |a 1 online resource (121 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Marketing Intelligence & Planning ;  |v v. 34 
588 0 |a Print version record. 
505 0 |a Cover ; Editorial advisory board ; Guest editorial ; The dark side of the pharmaceutical industry ; Went in for Botox and left with a rhinoplasty ; Transparency of hope ; Social media in medical and health care: opportunities and challenges ; Content and compliance of pharmaceutical social media marketing ; Empowering or misleading? Online health information provision challenges. 
650 0 |a Drugs  |x Marketing  |x Moral and ethical aspects. 
650 0 |a Medical ethics. 
650 7 |a BUSINESS & ECONOMICS  |x Commerce.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Sales & Selling  |x General.  |2 bisacsh 
650 7 |a Drugs  |x Marketing  |x Moral and ethical aspects  |2 fast 
650 7 |a Medical ethics  |2 fast 
700 1 |a Dahl, Stephen. 
700 1 |a Alejandro, Thomas Brashear. 
758 |i has work:  |a Ethical dimensions of medical and pharmaceutical marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PD3VKvkJ4YH4DQchrPJvXQy  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Eagle, Lynne.  |t Ethical dimensions of medical and pharmaceutical marketing.  |d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016  |z 9781787140769 
830 0 |a Marketing Intelligence & Planning. 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4745640  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD