If you're in a dogfight, become a cat! : strategies for long-term growth

If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...

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Bibliographic Details
Main Author: Sherman, Len, 1956- (Author)
Format: eBook
Language:English
Published: New York : Columbia University Press, [2017]
Subjects:
Strategic planning.
Industrial management.
BUSINESS & ECONOMICS > Strategic Planning.
Industrial management
Strategic planning
Online Access:Click for online access
Description
Summary:Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth
Physical Description:1 online resource (x, 348 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780231542821
0231542828
Source of Description, Etc. Note:Print version record.

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