Strategic marketing : new horizons in theory and research / guest editors: John M. Rudd, Matti Jaakkola and Greg W. Marshall.

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Bibliographic Details
Main Author:	Lee, Nick
Other Authors:	Rudd, John M. (Editor), Jaakkola, Matti (Editor), Marshall, Greg (Editor)
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2016.
Series:	European journal of marketing ; v. 50, no. 12
Subjects:	Marketing > Decision making. Marketing > Management. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing > Decision making Marketing > Management
Online Access:	Click for online access

Description
Physical Description:	1 online resource : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	178714237X 9781787142374

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