A profile of the United States toy industry, second edition : serious fun / Christopher Byrne.

The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 p...

Full description

Saved in:
Bibliographic Details
Main Author: Byrne, Christopher (Author)
Format: eBook
Language:English
Published: New York : Business Expert Press, 2017.
©2017
Subjects:
Online Access:Click for online access

MARC

LEADER 00000cam a2200000Mi 4500
001 ocn970635902
003 OCoLC
005 20240623213015.0
006 m o d
007 cr |n|---|||||
008 170128t20172017nyu ob 001 0 eng d
040 |a EBLCP  |b eng  |e rda  |e pn  |c EBLCP  |d OCLCQ  |d IDB  |d OCLCO  |d OCLCF  |d MERUC  |d CUY  |d ZCU  |d ICG  |d OCLCQ  |d TKN  |d DKC  |d OCLCQ  |d OSU  |d N$T  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL  |d SXB  |d UEJ  |d OCLCO 
019 |a 1082300270 
020 |a 1631576070  |q (electronic book) 
020 |a 9781631576072  |q (electronic bk.) 
020 |z 9781631576065  |q (paperback) 
020 |z 1631576062  |q (paperback) 
035 |a (OCoLC)970635902  |z (OCoLC)1082300270 
043 |a n-us--- 
050 4 |a HD9993.T693U5  |b B976 2017eb 
049 |a HCDD 
100 1 |a Byrne, Christopher,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjxJjdydVJjhyjGVyrk9H3 
245 1 2 |a A profile of the United States toy industry, second edition :  |b serious fun /  |c Christopher Byrne. 
260 |a New York :  |b Business Expert Press,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online resource (xiv, 154 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Cover; Contents; Acknowledgments; Introduction; Chapter 1: A Brief History of the U.S. Toy Industry; Chapter 2: The Toy Industry by Size and Category; Chapter 3: Product Still Rules; Chapter 4: Buying and Selling; Chapter 5: Creating Desire: Licensing, Advertising, and Marketing; Chapter 6: The Money Game: The Financial Realities of the Toy Industry; Chapter 7: So You Still Want to Play?; Epilogue: Play It Forward: Forecasting the Future; Bibliography; Index; Adpage; Backcover. 
520 3 |a The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science. 
588 0 |a Description based on print version record. 
650 0 |a Toy industry  |z United States. 
650 7 |a Toy industry  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
758 |i has work:  |a A profile of the United States toy industry, second edition (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGXcgcT73P36GYTWb44T9C  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Byrne, Christopher.  |t A Profile of the United States Toy Industry, Second Edition : Serious Fun.  |d New York : Business Expert Press, ©2017  |z 9781631576065 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4790762  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD