A profile of the United States toy industry, second edition : serious fun / Christopher Byrne.

The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 p...

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Bibliographic Details
Main Author: Byrne, Christopher (Author)
Format: eBook
Published: New York : Business Expert Press, 2017.
Online Access:Click for online access
Table of Contents:
  • Cover; Contents; Acknowledgments; Introduction; Chapter 1: A Brief History of the U.S. Toy Industry; Chapter 2: The Toy Industry by Size and Category; Chapter 3: Product Still Rules; Chapter 4: Buying and Selling; Chapter 5: Creating Desire: Licensing, Advertising, and Marketing; Chapter 6: The Money Game: The Financial Realities of the Toy Industry; Chapter 7: So You Still Want to Play?; Epilogue: Play It Forward: Forecasting the Future; Bibliography; Index; Adpage; Backcover.