Understanding the new business paradigm in Eastern Europe : l : essons on building a successful small business

Understanding the new business paradigm in Eastern Europe : l : essons on building a successful small business / by Robert Kozielski.

The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in...

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Bibliographic Details
Main Author: Kozielski, Robert (Author)
Format: eBook
Language:English
Published: Bingley, UK : Emerald Publishing Limited, 2017.
Edition:First edition.
Subjects:
Small business > Europe, Eastern > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Small business > Management
Eastern Europe
Online Access:Click for online access
Table of Contents:
  • Front Cover; Understanding the New Business Paradigm in Eastern Europe; Copyright Page; Contents; About the Author; Introduction; Chapter 1 Change in Business Paradigm; 1.1. Breakthrough Changes or Constant Evolution?; 1.2. A Traditional Business Paradigm; 1.3. New Economy: New Markets, New Opportunities; 1.4. In Search of a Universal Principle; 1.5. How Do They Do It in the United States and Japan
  • Stories of Walmart and Toyota; 1.6. Reasons for Organizational Longevity; 1.7. Disruptive Brand
  • Success according to the CIM; 1.8. In Search of Excellence; 1.9. Reasons for Failures.
  • 1.10. Unexpected Changes: Source of Success or Failure?1.11. Strategic Conservatism; 1.12. Competitive Advantage of Tomorrow; 1.13. Toward New Business Opportunities; Chapter 2 In Search of New Business Opportunities; 2.1. Serendipity
  • Unexpected Discoveries of Awaited Values; 2.2. mBank
  • A Window of Business Opportunities; 2.3. Starbucks
  • An American Icon Born from Italian Inspiration; 2.4. Business Opportunities
  • To See, to Know, to Understand; 2.5. Know-how; 2.5.1. Secondary Research; 2.5.2. Benchmarking; 2.5.3. Scenario Analysis; 2.5.4. Group and Individual In-depth Interviews.
  • 2.5.5. Experts' Opinions2.5.6. Observation and Ethnographic Research; 2.5.7. Design Thinking; 2.5.8. Other Methods of Analysis; 2.6. Made in the World
  • Methods of Searching for Groundbreaking Solutions; 2.6.1. Blue Ocean Strategy; 2.6.2. Lateral Marketing; 2.6.3. Lead Users Innovation Process; 2.6.4. The Knowledge Brokering Cycle; 2.6.5. Innovations of Ideo Company; 2.7. Understanding Business Opportunities; Chapter 3 Business Concept and Business Model; 3.1. A Dream that Becomes Reality; 3.2. Sphinx
  • "Casual Dining" Concept.
  • 3.3. Business Concept and Business Model
  • The Obverse and the Reverse Side of Company Success3.4. The "Wow" Effect
  • What Is Really Meant by a Business Concept; 3.5. Components of a Business Concept; 3.5.1. Personalized Customer; 3.5.2. Distinguishing Values; 3.5.3. Competitive Positioning; 3.6. A Business Model
  • How to Do It to Make Money; 3.7. The Essence of a Business Model and the Benefits It Carries; 3.7.1. Sources of Revenue; 3.7.2. Cost Drivers; 3.7.3. Level of Investment; 3.8. eBay
  • "PEZ Dispenser" Online Auction; 3.9. ING Direct
  • Breaking the Rules in the Banking Market.
  • 3.10. Walmart
  • The American Dream about Success in the Provinces3.11. Dell
  • Mass Individualization in the Computer Market; 3.12. Consistent Concept and Effective Model as Grounds for Operating Activities; Chapter 4 Operational Efficiency; 4.1. Everyday Hero; 4.2. Dabbawala
  • More than Work; 4.3. Aflofarm
  • Efficiency of Action; 4.4. Steam Engine of the 21st Century
  • Redefinition of Strategy and Operational Efficiency; 4.5. Change and Chaos
  • A New Approach to Company Strategy; 4.6. Change Management
  • A Synergy of Strategy and Operational Efficiency.
  • 4.7. Strategy and Market Operations
  • A Flexible Strategy or a Strategy of Flexibility?

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