Country of origin research revisited : seeking new methods and variables.

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Bibliographic Details
Main Author: Moon, Byeong-Joon
Other Authors: Ko, Eunju, Magnusson, Peter
Format: eBook
Language:English
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2017.
Series:International Marketing Review.
Subjects:
Online Access:Click for online access
Description
Physical Description:1 online resource (193 pages)
ISBN:9781787148581
1787148580
Source of Description, Etc. Note:Print version record.