Digital @ Scale.

Digital @ Scale.

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and...

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Bibliographic Details
Main Author: Swaminathan, Anand
Other Authors: Meffert, J?rgen
Format: eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2017.
Subjects:
Information technology > Management.
Technological innovations > Management.
Organizational change.
Strategic planning.
Information technology > Management
Organizational change
Strategic planning
Technological innovations > Management
Online Access:Click for online access
Table of Contents:
  • Digital @ Scale; Contents; Preamble: Thinking Digital; 1 Digital Is Changing Our World, Quickly and Irreversibly; 1.1 What Is a Digital Transformation?; Digital Players Conquer and Disrupt All Industries; Digitization Is Relevant for All Industries-Only Scale and Speed Will Vary; New Business Models Follow a Classic Pattern; Consumer Behavior Has Dramatically Changed in Recent Years; 1.2 Established Market Definitions Don't Apply Anymore; Innovations Arise at Industry Boundaries; Blurring Boundaries between B2B and B2C: B2B Becomes B2B2C; Managing Channel Conflicts.
  • Software and Analytics Competencies Becoming Increasingly ImportantThe Battle for Digital Talent; 1.3 The Pace of Change Is Increasing Exponentially; Progress and Moore's Law; 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction; 2 Digitization Requires Fundamental Renewal: Digital@Scale; 2.1 Why? Things Are Going Well, So Why Do We Need to Change?; Creating a Sense of Urgency: The Key Challenge; Determining the Nature of the Change Requirements; Identifying Barriers to Change Early; Identifying Relevant Assets and Setting the Aspiration Level.
  • 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived?Building New Ecosystems; Developing Business Architecture; Strengthening the Foundation; 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation?; Create a Plan; Ramping Up the Digital Company; Consistent Scaling; 2.4 Cargo Cults Don't Work; The CEO Must Take the Lead; 3 Why? The Clock Is Ticking; 3.1 Creating a Sense of Urgency: How Urgent Is Digitization?; Taking Leadership in Hand; Benchmarking to Assess Starting Position; Experiencing Digital Live; Sampling Digital at a Hackathon.
  • Mobilizing Your Employees to Uncover Weaknesses3.2 Determining the Kind of Change Required; Those at the Top Right Need an Entirely New Business Model; Extensive Interventions in the Existing Business Model; Targeted Innovations in the Value Chain; Targeted Additions to the Existing Business Model; Those Who Know the Roadblocks Overcome Them More Easily; 3.3 Identifying Relevant Assets; Powerful Brand; Strong Customer Relationship; Extensive Installed Base; Deep Customer Insights; Emotional Ties; 3.4 Determining the Aspiration Level for the Transformation.
  • Conclusion: Bring on the New Ecosystems4 What? Doing the Right Things Intelligently; 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age; Connectivity Will Define the Fate of the Industry; Daimler Swarming to Digital; 4.2 Digital Commerce: One Channel Is No Longer Enough-Today's Mobile Customer Blithely Switches between the Real and Virtual Worlds; Advanced Analytics to Personalize the Offering; Traditional Retail Strikes Back; Customers Want Seamless Switching between Channels; Intermediaries Vie with Retail for Customer Contact.

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