Introduction to Communication Studies.

Introduction to Communication Studies.

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'S...

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Bibliographic Details
Main Author: Fiske, John
Other Authors: Jenkins, Henry (Contributor)
Format: eBook
Language:English
Published: Hoboken : Taylor and Francis, 2010.
Edition:3rd ed.
Series:Studies in culture and communication.
Subjects:
Communication.
Semiotics.
Communication
Semiotics
Online Access:Click for online access
Table of Contents:
  • BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF PLATES; ACKNOWLEDGEMENTS; WHY FISKE STILL MATTERS; STRUCTURALISM AND SEMIOTICS, FISKE-STYLE; NOTES ON CONTRIBUTORS; GENERAL EDITOR'S PREFACE; AUTHOR'S NOTE; INTRODUCTION: WHAT IS COMMUNICATION?; 1 COMMUNICATION THEORY; 2 OTHER MODELS; 3 COMMUNICATION, MEANING, AND SIGNS; 4 CODES; 5 SIGNIFICATION; 6 SEMIOTIC METHODS AND APPLICATIONS; 7 STRUCTURALIST THEORY AND APPLICATIONS; 8 EMPIRICAL METHODS; 9 IDEOLOGY AND MEANINGS; CONCLUSION; REFERENCES; BIBLIOGRAPHY; INDEX.

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