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171025s2017 nju ob 001 0 eng |
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Simon, Francoise,
|d 1946-
|e author.
|
| 245 |
1 |
0 |
|a Managing biotechnology :
|b from science to market in the digital age /
|c by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.
|
| 264 |
|
1 |
|a Hoboken, NJ :
|b Wiley,
|c [2017]
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| 300 |
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|a 1 online resource
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index.
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| 588 |
0 |
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|a Print version record and CIP data provided by publisher.
|
| 520 |
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|a Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --
|c Edited summary from book.
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| 650 |
|
0 |
|a Biotechnology industries.
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| 650 |
|
0 |
|a Biotechnology
|x Marketing.
|
| 650 |
|
0 |
|a Pharmaceutical biotechnology industry.
|
| 650 |
|
0 |
|a Bioengineering.
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| 650 |
|
0 |
|a Biotechnology.
|
| 650 |
|
7 |
|a bioengineering.
|2 aat
|
| 650 |
|
7 |
|a SCIENCE
|x Chemistry
|x Industrial & Technical.
|2 bisacsh
|
| 650 |
|
7 |
|a TECHNOLOGY & ENGINEERING
|x Chemical & Biochemical.
|2 bisacsh
|
| 650 |
|
7 |
|a Biotechnology
|2 fast
|
| 650 |
|
7 |
|a Bioengineering
|2 fast
|
| 650 |
|
7 |
|a Pharmaceutical biotechnology industry
|2 fast
|
| 650 |
|
7 |
|a Biotechnology industries
|2 fast
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| 655 |
|
0 |
|a Electronic books.
|
| 700 |
1 |
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|a Giovannetti, Glen,
|d 1962-
|e author.
|
| 758 |
|
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|i has work:
|a Managing biotechnology (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFBvm8g4chx7RFXpP8w8JC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Simon, Francoise, 1946-
|t Managing biotechnology.
|d Hoboken : Wiley, [2017]
|z 9781119216179
|w (DLC) 2017026666
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=5018398
|y Click for online access
|
| 903 |
|
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|a EBC-AC
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| 994 |
|
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|a 92
|b HCD
|