On curiosity : the art of market seduction

On curiosity : the art of market seduction / Franck Cochoy ; translated by Jaciara T. Lira

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...

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Bibliographic Details
Other Authors:	Macknight, Vicki
Format:	Electronic eBook
Language:	English
Published:	Manchester : Mattering Press, 2016
Subjects:	Marketing. Consumer behavior. Economics > Sociological aspects. Curiosity. marketing. Consumer behavior Curiosity Economics > Sociological aspects Marketing Werbung Marketingstrategie Neugier Verführung Verbraucherverhalten Marktpsychologie Sozialpsychologie Konsumsoziologie Wirtschaftssoziologie Ökonomische Anthropologie
Online Access:	Click for online access

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