Truth, growth, repeat : a business manual for generation why

Truth, growth, repeat : a business manual for generation why / by Mike Edmonds, with Ronnie Duncan.

The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mappin...

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Bibliographic Details
Main Authors: Edmonds, Mike (Author), Duncan, Ronnie (Author)
Format: eBook
Language:English
Published: Milton Qld : Wiley & Sons Australia, [2018]
Subjects:
Strategic planning.
Small business > Growth.
Small business > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Small business > Growth
Small business > Management
Strategic planning
Online Access:Click for online access
Table of Contents:
  • Intro; truth. growth. repeat.; contents; introduction; how to use this book; read it like a workshop manual; when you see the word ;business you don't need to be a boss; there's no tax law in here; part one: the circle of true purpose; 1 truth is a system; 2 true purpose; oh going to talk about steve jobs; why motive matters; high horse optional; the basic impact of true purpose; the ultimate impact of true purpose; 3 attraction; why does true purpose touch people?; hiring on purpose; explorers lead; people who want what you want; learn from a nerd
  • True purpose is contagioustrue purpose powers progress in a time of change; 4 innovation; the incredible mr honda; phoney motivation delivers phoney innovation; 5 growth; the little dairy company story; what happened next; no pain, no change; truth = growth; mums know; here's the awesome bit; the monopoly of you; on the defeat of deficiency advertising; 6 reward; excuse me, your strategy is showing; money (yes, money); commercial karma; brand value; company culture; category improvement; societal maturity; the young learn better; better capitalism, better world
  • 7 the right way around the circleit starts and ends with the truth; truth attracts the right peoplewhich drives true innovation, which grows markets, which generates rewards the wrong way around the circle; rewards first; growth as pressure, not pleasure; the temptation to manipulate; bad customer service is a clue to a lack of purpose; innovation. now! hurry!; the three types of innovation; sustained innovation; efficiency innovation; market-creating innovation; innervation beats innovation; wanted: some people
  • And finally, oh yeah, we need a purpose, i guessthe more laps you do, the harder it gets; the story of the little radio station that went the wrong way, then the right way ; uh, then the wrong way again; 9 when the circle becomes a galaxy; a galaxy of meerkats; when truth becomes a movement; 10 when the circle becomes a black hole; push out, so you don't get sucked in; part two: finding your true purpose; 11 picture this12 your first task: the before ad; the little furniture shop example; worksheet: your before ad; 13 exercise a: eulogy; who would come to the funeral?
  • What would they say about your brand?a big-business example; who wouldn't come?; worksheet: eulogy; 14 exercise b: protest; march of the geeks; what are you protesting against?; what are you protesting for?; a social-enterprise example; another social-enterprise example (they're great protesters); worksheet: protest; canâ#x80;#x99;t find the fire? write a letter; for too long now ;dear world, optional worksheet: ;for too long now ; optional worksheet:;dear world 15 exercise c: headline; the university example; worksheet: headline; 16 exercise d: why words

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