Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung.

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Bibliographic Details
Main Author:	Neuhaus, Sarah
Format:	eBook
Language:	German
Published:	Berlin : Logos Verlag Berlin, 2014.
Series:	Transferorientierte Betriebswirtschaftliche Forschung Ser.
Subjects:	Brand name products > Management. Branding (Marketing) branding. Brand name products > Management
Online Access:	Click for online access

Description
Summary:	Annotation
Physical Description:	1 online resource (369 pages).
ISBN:	9783832595517 3832595511
Source of Description, Etc. Note:	Print version record.

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