Skip to content
Library Home
Start Over
Research Databases
E-Journals
Course Reserves
Library Home
Login to library account
English
Deutsch
Español
Français
Italiano
日本語
Nederlands
Português
Português (Brasil)
中文(简体)
中文(繁體)
Türkçe
עברית
Gaeilge
Cymraeg
Ελληνικά
Català
Euskara
Русский
Čeština
Suomi
Svenska
polski
Dansk
slovenščina
اللغة العربية
বাংলা
Galego
Tiếng Việt
Hrvatski
हिंदी
Հայերէն
Українська
Language
Library Catalog
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced Search
|
Browse
|
Search Tips
Point-Of-Sale-Qualität :
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Save to List
Permanent link
Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung.
Annotation
Saved in:
Bibliographic Details
Main Author:
Neuhaus, Sarah
Format:
eBook
Language:
German
Published:
Berlin :
Logos Verlag Berlin,
2014.
Series:
Transferorientierte Betriebswirtschaftliche Forschung Ser.
Subjects:
Brand name products
>
Management.
Branding (Marketing)
branding.
Brand name products
>
Management
Online Access:
Click for online access
Holdings
Description
Table of Contents
Similar Items
Staff View
Similar Items
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
by: Taylor, David
Published: (2004)
Brand Communities : Lösung für eine effektivere Markenkommunikation.
by: Eicker, Daniel J.
Published: (2008)
Brands and Brand Management under Threat in an Age of Fake News
by: Plangger, Kirk
Published: (2020)
The origin of brands : discover the natural laws of product innovation and business survival
by: Ries, Al
Published: (2004)
Periodismo de marcas fundamentos, operativa, transformación empresarial y perspectiva económica
by: Campo, Carlos J.
Published: (2016)
Rebelión en Las Marcas Un análisis de la Relevancia Social y Económica de Las Marcas de Distribuidor y el Consumo Inteligente.
by: Olivares, Fernando
Published: (2012)
Brain tattoos : creating unique brands that stick in your customers' minds
by: Post, Karen
Published: (2005)
Positioning the Brand : an Inside-out Approach.
by: Van der Grinten, Jaap
Published: (2011)
Designing Brand Identity An Essential Guide for the Whole Branding Team.
by: Wheeler, Alina
Published: (2017)
Designing brand identity : an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)
The brutal truth about Asian branding : and how to break the vicious cycle
by: Baladi, Joseph
Published: (2011)
Brand naming : the complete guide to creating a name for your company, product, or service
by: Meyerson, Rob
Published: (2021)
Strategic Brand Management and Development Creating and Marketing Successful Brands.
by: Lalaounis, Sotiris T.
Published: (2020)
Connective branding : building brand equity in a demanding world
by: Fisher-Buttinger, Claudia
Published: (2008)
Digital marketing strategies for value co-creation : models and approaches for online brand communities
by: Ozuem, Wilson, 1974-, et al.
Published: (2022)
Brand management : an introduction through storytelling
by: Mogaji, Emmanuel
Published: (2021)
Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.
Published: (2006)
Three Threats to Brand Relevance : Strategies That Work.
by: Aaker, David A.
Published: (2013)
Der Google-Effekt : Die Bildung Markenspezifischer Verben.
by: Samland, Bernd M.
Published: (2010)
The challenges facing brand managers today
Published: (2012)
Brand Bible : the complete guide to building, designing, and sustaining brands
by: Millman, Debbie
Published: (2012)
Kellogg on branding in a hyper-connected world
Published: (2019)
Brands laid bare : using market research for evidence-based brand management
by: Ford, Kevin
Published: (2005)
Brand Relevance : Making Competitors Irrelevant.
by: Aaker, David A.
Published: (2011)
Brand identity factors : developing a successful Islamic brand
by: Alihodzic, Vedad
Published: (2013)
Stand Out! : Building brilliant brands for the world we live in
by: McGurk, Brian
Published: (2021)
Sport brands
by: Bouchet, Patrick
Published: (2013)
Encyclopaedia of brand equity management
Published: (2009)
Methods for Assessing Brand Value : a Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model.
by: Soto, Tatiana
Published: (2008)
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
by: Perrey, Jesko
Published: (2011)
Advances in national brand and private label marketing : 10th international conference, 2023
Published: (2023)
Advances in national brand and private label marketing : Ninth International Conference, 2022
Published: (2022)
Advances in national brand and private label marketing : eighth international conference, 2021
Published: (2021)
Luxury Brand Management in Digital and Sustainable Times
by: Chevalier, Michel
Published: (2021)
Branding Bangladesh from 'bottomless pit' to a 'middle income' country
by: Hussain, A. Imtiaz, 1953-
Published: (2023)
Branded?
by: Williams, Gareth, 1966-
Published: (2000)
The brand gym : a practical workout to gain and retain brand leadership
by: Taylor, David, 1964-
Published: (2010)
The Brandmindset
by: Knapp, Duane E.
Published: (2000)
Creating a brand identity : a guide for designers
by: Slade, Catharine
Published: (2016)
Cómo convertir tu empresa en una marca líder en el mundo
by: Jurado Soto, Juan José
Published: (2015)
Prev
Next
Similar Items
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds.
by: Taylor, David
Published: (2004)
Brand Communities : Lösung für eine effektivere Markenkommunikation.
by: Eicker, Daniel J.
Published: (2008)
Brands and Brand Management under Threat in an Age of Fake News
by: Plangger, Kirk
Published: (2020)
The origin of brands : discover the natural laws of product innovation and business survival
by: Ries, Al
Published: (2004)
Periodismo de marcas fundamentos, operativa, transformación empresarial y perspectiva económica
by: Campo, Carlos J.
Published: (2016)