The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy.

The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy.

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Bibliographic Details
Main Author:	Trevisan, Enrico
Format:	eBook
Language:	English
Published:	London : Taylor and Francis, 2016.
Subjects:	Consumer behavior. Economics > Psychological aspects. Consumer behavior Economics > Psychological aspects
Online Access:	Click for online access

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