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|a HCDD
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1 |
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|a Nenonen, Suvi.
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| 245 |
1 |
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|a SMASH :
|b Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /
|c by Suvi Nenonen and Kaj Storbacka.
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| 260 |
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|a Bingley :
|b Emerald Publishing Limited,
|c 2018.
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4 |
|c ©2018
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| 300 |
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|a 1 online resource (331 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either!
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|a The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater.
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|a Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities.
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|a Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story.
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|a Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know?
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|a Infrastructure: What Do Customers Need to Use Our Products and Services?
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|a Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
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|a Includes bibliographical references and index.
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| 650 |
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|a Commerce.
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| 650 |
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|a Marketing.
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| 650 |
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|a marketing.
|2 aat
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| 650 |
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|a Business strategy.
|2 bicssc
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| 650 |
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|a BUSINESS & ECONOMICS
|x Exports & Imports.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x International
|x General.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x International
|x Marketing.
|2 bisacsh
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| 650 |
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|a POLITICAL SCIENCE
|x International Relations
|x Trade & Tariffs.
|2 bisacsh
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| 650 |
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|a Commerce
|2 fast
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| 650 |
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|a Marketing
|2 fast
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| 700 |
1 |
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|a Storbacka, Kaj.
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| 758 |
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|i has work:
|a Smash (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG6drRJpxp6hwp8k8Cpmq3
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Nenonen, Suvi.
|t SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth.
|d Bingley : Emerald Publishing Limited, ©2018
|z 9781787437982
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=5111343
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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