SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / by Suvi Nenonen and Kaj Storbacka.

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

Saved in:
Bibliographic Details
Main Author: Nenonen, Suvi
Other Authors: Storbacka, Kaj
Format: eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2018.
©2018
Subjects:
Commerce.
Marketing.
marketing.
Business strategy.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Commerce
Marketing
Online Access:Click for online access

Similar Items

Similar Items