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OCoLC |
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20241006213017.0 |
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180224s2015 gw o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d MERUC
|d IDB
|d OCLCQ
|d OCLCL
|d K6U
|d OCLCO
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|a 9783954897674
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|a 3954897679
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|a (OCoLC)1024273349
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|a HD39.5
|b .G344 2015eb
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| 049 |
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|a HCDD
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1 |
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|a Gaggl, Markus.
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1 |
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|a Relevance of Buying Center Analysis in Industrial Markets.
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|a Hamburg :
|b Diplomica Verlag,
|c 2015.
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|a 1 online resource (51 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Intro; 1 Introduction; 1.1 Initial statement; 1.2 Problem; 1.3 Objectives; 1.4 Reference Frame; 2 Characteristics of industrial markets; 3 Buying types; 3.1 Value of investments; 3.2 Buying motive; 3.3 Buy classes; 3.4 Product technology; 4 Buying Center; 4.1 Buying Process; 4.2 Buying Center models; 5 Selling Center; 5.1 Selling Process; 5.2 Selling center roles; 6 Buying Center Analysis; 7 Practical session; 7.1 Qualitative Interviews; 7.2 Who is considered as an expert?; 7.3 Market research process; 7.4 Results of the survey; 7.5 Limitations and Future research; 8 Conclusion; Bibliography.
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| 500 |
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|a Appendix.
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| 650 |
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|a Industrial procurement.
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| 758 |
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|i has work:
|a Relevance of Buying Center Analysis in Industrial Markets (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYvPDcqtJvxpqbHhgBC3hw
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Gaggl, Markus.
|t Relevance of Buying Center Analysis in Industrial Markets.
|d Hamburg : Diplomica Verlag, ©2015
|z 9783954892679
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=5291813
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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