How social science can help us make better choices : optimal rationality in action / by Chris Brown.

New studies tell how human action is causing planetary degradation and how changes to our diets and financial behaviours could lead to significant benefits. But how many of us adjust our behaviour in response to such information? This book explores people's reactions to Optimal Rational Positio...

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Bibliographic Details
Main Author: Brown, Chris (Author)
Format: eBook
Language:English
Published: Bingley : Emerald Publishing, [2018]
Edition:First edition.
Series:Emerald points.
Subjects:
Online Access:Click for online access

MARC

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245 1 0 |a How social science can help us make better choices :  |b optimal rationality in action /  |c by Chris Brown. 
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505 0 |a Front Cover; How Social Science Can Help Us Make Better Choices: Optimal Rationality in Action; Copyright Page; Contents; About the Author; Acknowledgements; Introduction; Notes; Chapter 1 An Introduction to Optimal Rationality; Notes; Chapter 2 Using Semiotic Analysis to Fill Rationality Gaps; Notes; Chapter 3 A Case Study from Education -- Part 1; Notes; Chapter 4 A Case Study from Education -- Part 2; Notes; Chapter 5 Attending to the Signifier -- Using 'Scenes' to Make Optimal Rational Positions More Attractive; Notes; Chapter 6 Lessons for Social Science Moving Forward; Notes. 
505 8 |a Appendix: Full Analysis of the Interview Data from Chapter 3References; Index. 
520 |a New studies tell how human action is causing planetary degradation and how changes to our diets and financial behaviours could lead to significant benefits. But how many of us adjust our behaviour in response to such information? This book explores people's reactions to Optimal Rational Positions: propositions that set out requirements for change. 
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