4D Branding : Perceptual, Emotional, Social and Cultural Branding.

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Bibliographic Details
Main Author: Pogorzelski, Jacek
Format: eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2018.
Subjects:
Online Access:Click for online access
Description
Summary:The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Item Description:4.3.3. Classification of Emotions.
Physical Description:1 online resource (242 pages)
ISBN:9781787561021
178756102X
9781787561045
1787561046
Source of Description, Etc. Note:Print version record.