The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption

The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption / Barbara E. Kahn.

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to o...

Full description

Saved in:
Bibliographic Details
Main Author: Kahn, Barbara E. (Author)
Format: eBook
Language:English
Published: Berkeley : Wharton Digital Press, 2018.
Subjects:
Branding (Marketing)
Brand name products > Management.
Corporations > Growth.
Retail trade.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Corporations > Growth
Retail trade
Online Access:Click for online access
Table of Contents:
  • Intro; Copyright; Dedication; Contents; Introduction: Disruption in the Retailing World; Chapter 1: Gain a Competitive Edge: The Kahn Retailing Success Matrix; Chapter 2: Amazon the Disruptor: Laser Focus on Customer Convenience; Chapter 3: Lead on Price: Everyday Low Pricing; Chapter 4: Differentiate on Brand: The Vertically Integrated Brand; Chapter 5: The Paradox of Luxury: When Low Prices and Accessibility Are Undesirable; Chapter 6: Compete on Customer Experience: The Lure of Emotional and Sensory Engagement; Conclusion; Appendix: Measuring Fair-Value Thresholds; References.
  • About the AuthorAbout Wharton Digital Press; About The Wharton School.

Similar Items