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00000cam a2200000Mu 4500 |
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on1053835271 |
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OCoLC |
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20241006213017.0 |
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m o d |
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cr |n|---||||| |
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180915s2018 xx o 000 0 eng d |
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|a 1052435657
|a 1289374867
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|a 9781787561243
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|a (OCoLC)1053835271
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|a HG4515
|b .S666 2018
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|a HCDD
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1 |
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|a Jensen, Jonathan.
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1 |
0 |
|a Sponsorship Return on Investment.
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2018.
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| 300 |
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|a 1 online resource (109 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a online resource
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| 490 |
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|a International Journal of Sports Marketing and Sponsorship Ser. ;
|v v. 1
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; Editorial advisory board; Trends in sport sponsorship evaluation and measurement: insights from the industry; Determinants of viewer attention in concurrent event sponsorship; Assessing the effectiveness of sponsorship messaging; The moderating effect of identification on return on investment from sponsor brand integration; Examining confirmation biases: implications of sponsor congruency; Sponsoring of professional cycling: what does it mean for stock prices?; Official sports sponsorship fortress vs ambush marketing attack.
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| 650 |
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|a Investments
|x Decision making.
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| 650 |
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7 |
|a Investments
|x Decision making
|2 fast
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| 700 |
1 |
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|a White, Darin.
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| 776 |
0 |
8 |
|i Print version:
|a Jensen, Jonathan.
|t Sponsorship Return on Investment.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2018
|z 9781787561236
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| 830 |
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0 |
|a International Journal of Sports Marketing and Sponsorship Ser.
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=5507816
|y Click for online access
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| 903 |
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|a EBC-AC
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