The Adman's Dilemma : From Barnum to Trump.

The Adman's Dilemma : From Barnum to Trump. / Paul Rutherford

Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

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Bibliographic Details
Main Author: Rutherford, Paul
Format: eBook
Language:English
Published: Toronto : University of Toronto Press, 2018.
Subjects:
Advertising > Social aspects.
Advertising > History.
Advertising executives > History.
Advertising in popular culture.
SOCIAL SCIENCE / Media Studies.
Advertising
Advertising executives
Advertising in popular culture
Advertising > Social aspects
History
Online Access:Click for online access
Description
Summary:Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
Item Description:Concept Index.
Physical Description:1 online resource (467 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781487519025
1487519028
1487519036
9781487519032
Language:In English.
Source of Description, Etc. Note:Print version record.

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