Round the clock : how a 24x7 digital marketplace is transforming business

Round the clock : how a 24x7 digital marketplace is transforming business / Ray Titus, Professor of Marketing & Dean, Alliance School of Business, Consulting Advisor.

Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing

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Bibliographic Details
Main Author: Titus, Ray (Author)
Format: eBook
Language:English
Published: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019.
Subjects:
Information technology > Economic aspects.
Technological innovations > Economic aspects.
Electronic commerce.
Internet marketing.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Information technology > Economic aspects
Internet marketing
Technological innovations > Economic aspects
Online Access:Click for online access
Description
Summary:Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9789352808212
9352808215
9789352808229
9352808223
Source of Description, Etc. Note:Online resource; title from PDF title page (EBSCO, viewed November 7, 2018).

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