Marketing a hotel : relaunching the Crown

Marketing a hotel : relaunching the Crown / a TV Choice production.

Presenting a case study of the Crown Hotel in Scarborough, this program shows how Richard Frank added desirable features and updated the computer systems to increase the hotel's marketing success.

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Bibliographic Details
Format:	Video
Language:	English
Published:	London, England : TV Choice, 2001.
Series:	Academic Video Online
Subjects:	Hotels > England > Scarborough. Hotels > Great Britain > Marketing. Hotels Hotels > Marketing England > Scarborough Great Britain documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Click for online access

Description
Summary:	Presenting a case study of the Crown Hotel in Scarborough, this program shows how Richard Frank added desirable features and updated the computer systems to increase the hotel's marketing success.
Item Description:	Title from title screen (viewed October 16, 2018).
Physical Description:	1 online resource (27 min.)
Playing Time:	00:26:50
Language:	In English.