Feminist Perspectives on Advertising : What's the Big Idea?.

Feminist Perspectives on Advertising : What's the Big Idea?.

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

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Bibliographic Details
Main Author: Antunovic, Dunja
Other Authors: Chen, Li, Collins, Janice Marie, Davis, Patricia G., Diabah, Grace, Golombisky, Kim, Houston, Ella, Liebler, Carol M., Kilbourne, Jean
Format: eBook
Language:English
Published: Lanham : Lexington Books, 2018.
Subjects:
Advertising > Social aspects.
Advertising and women.
Feminist theory.
Advertising and women
Advertising > Social aspects
Feminist theory
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Table of Contents:
  • Cover; Feminist Perspectives on Advertising; Feminist Perspectives on Advertising: What's the Big Idea?; Copyright page; Contents; Acknowledgments; Foreword; Historicize This!; Chapter 1; An Introduction to Some Big Ideas for Critical Feminist Advertising Studies; Preview of Chapters; References; Chapter 2; From Aunt Jemima to Beyoncé; Unruly Bodies: The Discursive Contours of Black Women's Brand Representation; Technology, Consumer Agency, and Black Women's Images in the Contemporary Era; Conclusion; Notes; References; Chapter 3; Black Women's Hair Politics in Advertising
  • Black Feminist ThoughtBlack Hair Care Advertising Research; Disciplinary Perspectives on U.S. Black Women's Hair Politics; The Intersection of Advertising and Black Hair Politics; Conclusion; References; Chapter 4; Driving Her to Distraction; Modernity, Mobility, and Women's Desires; Discourse Analysis and Popular Magazines; Driving, Distractions, and Desires; Disciplinary Distractions and Paradoxical Promises; References; Advertising Body Politics; Chapter 5; Lesbian Consumers and the Myth of an LGBT Consumer Market; Separating the Movement From the Market; The Realities of the Dream Market
  • Tapping Into the Lesbian Identity and Experience in the MarketplaceKicking Glass for Lesbian Visibility in the Marketplace; References; Chapter 6; Women Who Experience Depression Interpret Advertising Representations of Women with Depression; Feminist Disability Studies; Depression Advertising; Mind and Rethink Charities: "Get Well Soon Card"; Wellbutrin XL: "I'm Ready to Experience Life"; Samhsa and the Ad Council: "Help Support a Friend"; Conclusion; References; Chapter 7; Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked
  • Middle-Aged Women as Stereotyped or AbsentPolitics of In/visibility; The Special Operations of Antiaging Messages; I Can't Believe My Eyes; An Accidental Politics of the Unmarked; References; Chapter 8; Corporeal Commodification; ChinesE Femininity; Meinu Jingji: Beauty as Capital; Women in Contemporary Chinese Advertising; Displaying Women for Public Consumption; A Feminist Ethnography; Macau: High Stakes and High Heels; Chinajoy, Where "Booth Babes" Abound; The Embodied Labor of Corporeal Commodification; Conclusion; Notes; References; Media Reps; Chapter 9
  • Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005In Conversation With Other Studies; (Problems With) Operational Definitions; Hypotheses; The Study; Results; Discussion; Representing; Note; References; Chapter 10; The Modern Man in Ghanaian Radio Adverts; Men and Masculinities in the GhanAian Sociocultural Context; Poststructuralism, Feminism, and Men and Masculinites in Ghana; The Study Details; Representations of Modern Man; Summary and Conclusions; References; Chapter 11; Woman as Product Stand-In; Literature; The Study

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