Authentic Marketing : How to Capture Hearts and Minds by Embracing the Power of Good.

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your...

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Bibliographic Details
Main Author: Weber, Larry
Format: eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2019.
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Online Access:Click for online access