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|a 10.1007/978-981-32-9103-4
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|a com.springer.onix.9789813291034
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|a P302
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|a HCDD
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|a Functional Approach to Professional Discourse Exploration in Linguistics /
|c Elena N. Malyuga, editor.
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|a Singapore :
|b Springer,
|c 2020.
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| 300 |
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|a 1 online resource (336 pages)
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|a text
|b txt
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|a Intro; Contents; 1 Introduction: Professional Discourse in the Focus of Functional Linguistics; References; 2 Professional Discourse: Functional-Linguistic Perspective (Based on Academic Discourse); Abstract; 1 Introduction; 2 Theoretical Grounding. Professional and Academic Discourse: Problems of Its Definition; 3 Materials and Methods; 4 Goal-Setting as the Drive of Professional Communication; 5 Functional Loading of Professional Communication; 6 Participants and Chronotopos of Professional Discourse; 6.1 Conventional Regulation of English Professional Discourse
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|a 6.2 Etiquette and Regulation of Verbal Behaviour in Professional Discourse6.3 Written Professional Discourse: Why Is It Special?; 7 English Professional Communication on the Internet; 8 Official and Semi-official Professional Discourse: Functional Differences; 9 Academic Discourse as a Subtype of Professional Communication: Example of Complex Functional-Linguistic Analysis; 9.1 Review of Theoretical Resources on Academic Professional Discourse; 9.2 Analysis of Academic Professional Discourse; 9.2.1 Essential Characteristics of the Term
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|a 9.2.2 Nominative Processes in the Modern Terminology of Higher Education9.2.3 Morpheme Derivation; 9.2.4 Semantic Derivation; 9.2.5 Formation of Context-Sensitive Combinations; 9.2.6 Borrowings; 9.2.7 Anglicisms in the Metalanguage of Higher Education; 9.2.8 Field Organisation of Terms; 9.2.9 Ethnospecific Features of Term Creation; 9.2.10 Features of the Structure and Semantics of Terms: Russian-English Parallels; 9.2.11 Terms of Higher Education in the Aspect of Translation Studies; 10 Conclusion; References; 3 Expressive Syntactic Devices as Means of Forming Advertising Discourse; Abstract
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|a 1 Introduction2 Literature Overview; 3 Materials and Methods; 3.1 Advertising Text and Syntactic-Stylistic Features of Its Construction; 3.2 Classification of Advertising Texts; 4 Results and Discussion; 4.1 Expressive Potential of Parenthetical Constructions; 4.2 The Sentences Types Expressive Potential in Advertising Texts Framing; 4.2.1 Nominative Sentences; 4.2.2 Mononuclear Verbal Sentences; 4.2.3 Elliptical Sentences; 4.2.4 Interrogative Sentences; 4.2.5 Exclamatory Sentences; 4.3 Syntactic Repetition as a Means of Creating Advertising Text Expressiveness
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|a 4.4 The Use of Parcelling Constructions in Advertising Text4.5 Peculiarities of Sentence Actualisation in Advertising Texts; 5 Conclusion; References; 4 Functional and Linguistic Features of Humour in Economic Discourse; Abstract; 1 Introduction; 2 Theoretical Background; 2.1 Economic Discourse: Key Points for Humour Studies; 3 Materials and Methods; 3.1 Linguistic Expression of Humour: Functional Analysis; 3.2 Opening Jokes as Part of Economic Discourse; 3.3 Translating Jokes; 4 Conclusion; References; 5 Study of Precedent Text Pragmatic Function in Modern Economic Discourse; Abstract
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|a 1 Introduction
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|a This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
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|a Discourse analysis.
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|a Linguistics.
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|a linguistics.
|2 aat
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|a Discourse analysis
|2 fast
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|a Linguistics
|2 fast
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|a Malyuga, Elena N.
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| 758 |
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|i has work:
|a Functional approach to professional discourse exploration in linguistics (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFQVCRCfcvjxXpBhXRfqry
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Malyuga, Elena N.
|t Functional Approach to Professional Discourse Exploration in Linguistics.
|d Singapore : Springer, ©2019
|z 9789813291027
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| 856 |
4 |
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|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-981-32-9103-4
|y Click for online access
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|a SPRING-SOCIALSCS2020
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| 994 |
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|a 92
|b HCD
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