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|a (OCoLC)1112419572
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|a 9781527538085
|b Cambridge Scholars Publishing
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|a Polesana, Maria Angela.
|1 https://id.oclc.org/worldcat/entity/E39PCjDRDk68jH4MPXkXTTd333
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|a Advertising, Values and Social Change :
|b a Sociological Analysis.
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|a Newcastle-upon-Tyne :
|b Cambridge Scholars Publisher,
|c 2019.
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|a 1 online resource (118 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
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|a Online resource; title from PDF title page (EBSCO, viewed October 21, 2019)
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|a This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individu.
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|a Intro -- Contents -- Introduction -- I. Advertising, Consumption and Values -- I.1 Brief history of advertising in Italy -- I.2 Values: some attempts at a definition -- I.3 Italian values: from individualism to the rediscovery of relationships -- I.4 An oxymoron only in appearance: values and advertising -- II. The Changing World of Advertising -- II.1 "Old" and "new" media -- II.2 Television is not dead, on the contrary -- II.3 Is advertising in tune with the Zeitgeist? -- II.4 Gender and advertising -- Bibliography.
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| 650 |
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|a Advertising
|x Social aspects.
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| 650 |
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|a Advertising
|x Social aspects
|2 fast
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|i Print version:
|a Polesana, Maria Angela.
|t Advertising, Values and Social Change : A Sociological Analysis.
|d Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019
|z 9781527536401
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| 856 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=5848608
|y Click for online access
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| 903 |
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|a EBC-AC
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