Advertising, Values and Social Change : a Sociological Analysis.

Advertising, Values and Social Change : a Sociological Analysis.

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are c...

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Bibliographic Details
Main Author: Polesana, Maria Angela
Format: eBook
Language:English
Published: Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019.
Subjects:
Advertising > Social aspects.
Advertising > Social aspects
Online Access:Click for online access
Table of Contents:
  • Intro
  • Contents
  • Introduction
  • I. Advertising, Consumption and Values
  • I.1 Brief history of advertising in Italy
  • I.2 Values: some attempts at a definition
  • I.3 Italian values: from individualism to the rediscovery of relationships
  • I.4 An oxymoron only in appearance: values and advertising
  • II. The Changing World of Advertising
  • II.1 "Old" and "new" media
  • II.2 Television is not dead, on the contrary
  • II.3 Is advertising in tune with the Zeitgeist?
  • II.4 Gender and advertising
  • Bibliography.

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