Hello, My Name Is Awesome : How to Create Brand Names That Stick.

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Bibliographic Details
Main Author:	Watkins, Alexandra
Format:	eBook
Language:	English
Published:	Oakland : Berrett-Koehler Publishers, Incorporated, 2014.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand name products. branding. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / New Business Enterprises. BUSINESS & ECONOMICS / Marketing / Research. Brand name products
Online Access:	Click for online access

Description
Physical Description:	1 online resource (169 pages)
ISBN:	9781523099993 1523099992
Source of Description, Etc. Note:	Print version record.

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