How Disney turns old stories into box office gold / [produced by] CNN Business.

Disney is pumping out hit after hit, from Star Wars to Pixar films. It may seem like a new business model, but actually CEO Bob Iger is borrowing tactics that Walt Disney himself began using almost a century ago.

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Bibliographic Details
Other Authors: Pallotta, Frank (Speaker)
Format: Video
Language:English
Published: Atlanta, GA : CNN Newsource Sales, 2018.
Series:Academic Video Online
Subjects:
Online Access:Click for online access

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