America by the numbers with Maria Hinojosa. The new mad men / produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS.

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...

Full description

Saved in:

Bibliographic Details
Other Authors:	Aguilar, Pamela A. (Director, Producer)
Format:	Video
Language:	English
Published:	Arlington, VA : Public Broadcasting Service, 2014.
Subjects:	Minority consumers > United States. Marketing > United States. Multiculturalism in advertising > United States. Social change > United States. Marketing. Minority consumers. Multiculturalism in advertising. Population. Social change. United States > Population. United States. Documentary television programs. Documentaires télévisés.
Online Access:	Click for online access

‌

Click for online access

Online

Holdings details from Online
	Available

America by the numbers with Maria Hinojosa. The new mad men / produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS.

‌

Online

Similar Items