Category Creation : How to Build a Brand that Customers, Employees, and Investors Will Love.

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for ..." There is no such thing as an original idea anymore - right' Actually, it turns out that the world's most inn...

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Bibliographic Details
Main Author:	Kennada, Anthony
Other Authors:	Halligan, Brian
Format:	eBook
Language:	English
Published:	Newark : John Wiley & Sons, Incorporated, 2019.
Subjects:	Business. businesses (business enterprises) business (commercial function) BUSINESS & ECONOMICS > Marketing > General. Business
Online Access:	Click for online access

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