Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin.

"In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the...

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Bibliographic Details
Main Author: Levin, Aron (Marketing executive) (Author)
Format: eBook
Language:English
Published: [New York, NY] : Apress, [2020]
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Online Access:Click for online access